The house Laurent-Perrier

The house

Portrait

Innovator
in Champagne

Laurent-Perrier is a family-owned House that has always had a pioneering and innovating role in Champagne. Through its engagement in Sustainable Viticulture of the Champagne vineyards, and with each of its Cuvées, the House was created around 4 strong convictions:

The assemblage,
not the vintage

Blending is the real secret of the Champagne region’s quality. Laurent-Perrier is the only House that’s most prestigious and exacting cuvée, Grand Siècle, is not vintage but numbered. It is an assemblage of 3 exceptional vintages in order to recreate the perfect year.

A unique and distinctive style: freshness, elegance and purity

These characteristics are present in each cuvée of the Laurent-Perrier range, always marked by aromatic complexity and exceptional fullness and length in the mouth.

Chardonnay

Chardonnay is the majority grape variety in all of the House’s wines, with the exception of Cuvée Rosé and Alexandra Rosé. The Chardonnay grape variety brings freshness, finesse and elegance to the assemblage, and makes the Laurent-Perrier style so distinct from other Houses.

The Expression of Pinot Noir

Maceration depending on the harvest allows it to obtain unequalled aromas, revealing all the richness of the best Crus of Pinot Noir. Cuvée Rosé is the perfect illustration of this.

The house Laurent-Perrier

Many wines
One history

More than 200 years of history committed to Champagne and Champagne area

Established in Tours-sur-Marne, in the heart of the Champagne country, the House took the name of Veuve Laurent-Perrier when Mathilde-Emilie Perrier, the widow of Cellar Master Eugène Laurent, took over the running of the House in 1887.

1812 

In February, Marie-Louise de Nonancourt, a widowed mother of four, purchased Domaine Laurent-Perrier. Bernard de Nonancourt, her son, upon returning from fighting in WWII, started an intensive apprenticeship from vineyard to cellar, before becoming Chairman and Chief Executive of the brand in November 1948, then ranked as 100th place worldwide.

1939 

Grand Siècle and Cuvée Rosé, unique in the way they were crafted, were born out of a daring leap of audacity in the process, becoming two signatures of the Laurent-Perrier range.

1959-1968 

A true illustration of Laurent-Perrier expertise, Ultra Brut was the precursor of the Brut Nature category, expressing champagne in its purest form and originally named “Grand Vin Sans Sucre” by Mrs. Veuve Laurent-Perrier.

1981 

The de Castellane, Delamotte et Salon brands are integrated to make up the Laurent-Perrier Group champagne portfolio.

1983-1988 

In 1982, Bernard de Nonancourt created an outstanding vintage rosé that captured all of his pursuit of excellence and experience. Launched in 1987, the first Alexandra Rosé Millésimé is a rare and cherished wine, an exceptional marriage between Pinot Noir and Chardonnay Grands Crus grapes.

1987 

The Laurent-Perrier Group lists on the Second market of the Paris Stock Exchange. The Group sets up a Management Board and Supervisory Board configuration. Bernard de Nonancourt’s two daughters, Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt , join the Laurent-Perrier Management Board.

1999 

Michel Fauconnet, who had joined Laurent-Perrier in 1973, becomes its third cellar master, following Édouard Leclerc in 1950 and Alain Terrier in 1983.

2004 

After Bernard de Nonancourt’s death, the Management Board, united around his two daughters, Alexandra and Stéphanie, celebrates the Bicentenary of the House of Laurent-Perrier, in a never-ending momentum.

2012 

The production site of Clos Valin, in Tours-sur-Marne, strengthens its vinification and production facilities and increases its storage capacities.

2016 

Launching of “La Cuvée”, the non-vintage brut. It embodies the evolution of the House style and is the reflection of long-term work on the quality of supply.

2017 

Renovation of the Orangery of Château de Louvois built in the 17th century at the time of “Grand Siècle”, in partnership with Historical Monuments.

2018 

In 2019, Laurent-Perrier innovates with Blanc de Blancs Brut Nature, a wine with no dosage, thanks to a perfect knowledge of Chardonnay inification and careful aging in stainless steel vats.

2019 

Introduction of Grand Siècle Iteration Nº26 in bottle.

2023 

The portfolio

A portfolio
of unique brands

The Laurent-Perrier Group has a portfolio of complementary brands covering all market segments and distribution channels.

Laurent-Perrier - “Les Plaisances”
The house The portfolio

Gastronomy wines

Each of the cuvées in the range possesses its distinct history and personality. The unique character of Laurent-Perrier wines makes it possible to associate them with different types of cuisine from around the world.

Cuvée Rosé

Cuvée Rosé was launched in 1968, born from the audacity and know-how of the House of Laurent-Perrier. Maceration – lasting from 48 to 72 hours – enables us to obtain the most rich and subtle expression of Pinot Noir.

Blanc de Blancs Brut Nature

By perfecting its knowledge of this type of vinification in stainless steel vats and by the careful ageing of the Chardonnay, Laurent-Perrier was enabled to create Blanc de Blancs Brut Nature. This wine, without any dosage is a true wine for gastronomy pairing well with the finest fish.

Alexandra Rosé 2012

A rare and sought-after wine that is the result of a rigorous selection of the best plots. Alexandra Rosé is an exceptional marriage between Grands Crus grapes of Pinot Noir and Chardonnay which have reached perfect maturity at the same time. Enjoying Alexandra Rosé Vintage is a rare moment that should be reserved for only the finest dishes.

Grand Siècle

Nature will probably never provide the perfect oenological year but thanks to the art of assemblage, Laurent-Perrier can in fact recreate it. Going far beyond rare vintages, Grand Siècle is the blending of three outstanding years declared as vintages by Laurent-Perrier, chosen for their complementary oenological traits and blended from a maximum of 11 of the 17 Grands Crus of Chardonnay and Pinot Noir.

“La Cuvée”

This wine comes from the purest grape juice and it alone allows Laurent‑Perrier to craft “La Cuvée”, a champagne of great finesse and beautiful freshness obtained after a long ageing process in our cellars. Its citrus and white fruit notes, along with its perfect balance between freshness and delicacy, supported by a subtle effervescence, make it ideal as an aperitif.

Ultra Brut

Pioneer of the Brut Nature category, Ultra Brut is a wine with no added sugar, expressing a champagne in its purest form. Launched in 1981, this wine is a true illustration of House know-how. This wine pairs perfectly with seafood, sushi and a white fish ceviche as well as a young parmesan or a pata negra ham.

Brut Millésimé 2012

Brut Millésimé 2012 is a rare and outstanding wine that expresses the character of the year in the Laurent‑Perrier style. Brut Millésimé 2012 pairs well with textures that are firm, tender and delicate such as shellfish, noble fish, poultry and veal fillet.

The house The portfolio

Champagne salon

A unique champagne,
an exceptional wine

Everything in this exceptional wine bears the signature of its uniqueness. One man: Aimé Salon. A single terroir: the Côte des Blancs. A single cru: Le Mesnil-sur-Oger. A single varietal: Chardonnay and a single year, free from any assemblage.

Salon 2012's success in the markets continues and still growing.
43rd cuvée in over 100 years of existence, this vintage is a true masterpiece, the fruit of respect for nature and human know-how, priceless treasures brought together in this quest for perfection.
This is a wine in its purest expression, with all the attributes of the greatest.

Champagne Delamotte

At the heart of the Côte des Blancs, the sister House of Champagne Salon

 

Founded in 1760, The House of Delamotte offers champagnes characterised by the freshness and delicacy of Côte des Blancs Chardonnays and which perfectly express the peerless flavour qualities of this noble varietal. Ethereal, sprightly, becoming more complex with age they are champagnes for any occasion.

Continuing the positioning work begun several years ago brings image stability at a very high level of appreciation.
Delamotte, the champagne of blanc de blancs connoisseurs, is recognized both in France and abroad in more than 60 countries, with a high-end clientele of collectors, hotels and on trade venues. This brand awareness is set to grow in the years to come, making Champagne Delamotte and Champagne Salon an irresistible duo.

Champagne de Castellane

The perfectly mastered blending of Chardonnay, Pinot Noir and Meunier

 

The De Castellane brand, created in 1895 by Florens de Castellane, is stamped with the red cross of Saint Andrew. Located on the heights of the city of Epernay, the Sparnacian House stands out for its architecture and the richness of its heritage. The belfry tower overlooking the vineyard of Epernay is a symbol of the city and its strategic location at the edge of the railway linking Paris to Strasbourg allowed the brand to find new impetus thanks to the momentum created by Alexandre Mérand.

In 2018, the House did research on its history, its buildings registered under the French historical monuments, highlighting the tower and its exceptional heritage. It is to be seen in the labelling room.

A global
presence
7 subsidiaries
  • Germany
  • Belgium
  • USA
  • France
  • Italy
  • United Kingdom
  • Switzerland
Independent distributors in 120 countries
  • Austria
  • Brazil
  • Canada
  • China
  • Ivory Coast
  • UAE
  • Spain
  • Japan
  • Nordic Countries
  • Puerto Rico…
 

A champagne
anchorage

2nd
Laurent-Perrier Group’s ranking by value.
301.8
Turnover (champagne) of the Laurent-Perrier Group in millions of euros as of the 31st of March, 2023.
44.3%
Percentage of turnover generated by Laurent-Perrier brand premium cuvées between April 2022 and March 2023.
86.6%
Percentage of turnover from exports for the Laurent-Perrier brand in 2022-2023.