GRAND SIÈCLE
Iteration N°27

Global recognition by the wine press

From its launch in autumn 2025, Grand Siècle Iteration N°27 has received international recognition, earning a score of 99/100 from James Suckling. British critic Jancis Robinson MW also awarded it a score of 18.5+/20, confirming the remarkable aromatic complexity of this Cuvée.

A dedicated team
for Grand Siècle

Lucie Pereyre de Nonancourt, 4th Generation & Grand Siècle Representative, alongside Edouard Cossy, Grand Siècle Global Director, have the mission of strengthening the notoriety and distribution of the House’s Prestige Cuvée throughout the world.

Working in support of subsidiaries and importers in the various key markets, they participate in the promotion of Grand Siècle to a targeted clientele (sommeliers, Fine Wine Merchants, specialised press, wine collectors and advisors, etc.).

“It takes time
to become an icon,
when you are
different”

A new advertising campaign
for Grand Siècle

Laurent-Perrier is very proud and very honoured to present Vincent van Gogh’s Self Portrait, as a powerful symbol of Grand Siècle, its most exclusive Cuvée. From September 2025, the new advertising campaign creative is launched in both print and digital in the USA, UK, Germany, Switzerland, Italy and Japan.

“Vincent van Gogh created a new way to paint the world he saw, becoming recognised long after his death for achieving some of the most beautiful works in art history. In the same way, Grand Siècle seeks a different perfection, with the ambition of recreating “the perfect year”, one that nature on its own will never provide. Our difference has taken us more time and a strong belief in our vision to become recognised for what we do”.

Stéphane DALYAC,
Champagne Laurent-Perrier President and CEO.

Laurent-Perrier
CHOSEN BY THE BEST

Laurent-Perrier cultivates its attachment to gastronomy in partnership with the world’s leading hotels and restaurants. This claim is the signature of the media campaign launched in 2015, in partnership with the world’s greatest establishments: Gstaad Palace, La Tour d’Argent, The Ritz London, Nobu Portman Square, Palace Hotel Tokyo... Recognised the world over as best-in-class for selecting fine wines, their endorsement is an honour for Laurent-Perrier as well as a guarantee of quality and excellence for their clients and consumers.

A new limited edition
for Cuvée Rosé

Laurent-Perrier is the only major Champagne House to master the demanding savoir-faire of maceration of Pinot Noir, the best technique to create great rosé champagnes.

Since 2017, Laurent-Perrier has created each year a new metal jacket to enhance the tasting of this exceptional rosé champagne. Offered in a limited edition and reusable thanks to its clasp, this serving ritual is now awaited by champagne and design lovers.

In 2026, the House presents its latest creation, the limited edition “Bubbles”, which represents the delicate effervescence and aromatic elegance of the Cuvée Rosé.

Mauro Colagreco, head Chef of the three-Michelin-starred restaurant Mirazur, Menton, France.
Mauro Colagreco, head Chef of the three-Michelin-starred restaurant Mirazur, Menton, France.
Tetsuya Asano, Chef of TOKI restaurant <br />at Hotel The Mitsui Kyoto, Japan, representing Japan at the Bocuse d'Or 2027.
Tetsuya Asano, Chef of TOKI restaurant
at Hotel The Mitsui Kyoto, Japan, representing Japan at the Bocuse d'Or 2027.

A STRONG ATTACHMENT
TO GASTRONOMY

Laurent-Perrier cultivates its attachment to gastronomy, in collaboration with renowned chefs.

The history of the House and that of gastronomy have always been intimately linked. Since the 1950s, Laurent-Perrier has developed a range of wines based on freshness, purity and elegance to pair perfectly with French and fusion gastronomy, as an aperitif and throughout the meal. Since then, Laurent-Perrier has always been able to accompany the key players in gastronomy and sublimate their creations.

Throughout the year, Laurent-Perrier participates in prestigious events around the world to discover and enjoy its wines:

Taste of Paris, Koch-Legendenam Hahnenkamm in Kitzbühel in Austria, sponsoring the 20th Anniversary of Alinea restaurant in the United States, creation of the FT Menus in collaboration with the Financial Times in the United Kingdom...

Taste of Paris

Laurent-Perrier, partner
to Gastronomy

For its 10th edition, Taste of Paris returns to the Grand Palais from 21st to 24th May 2026, once again bringing together some of the most famous names of the contemporary culinary scene. More than 50 chefs, including Mauro Colagreco, Christian Le Squer, Philippe Mille, Christophe Raoux and Pierre Sang, will present their signature dishes in tasting portions, paired with Laurent-Perrierchampagnes. The Taste of Paris experience continues at the Laurent-Perrier Theatre, where exclusive masterclasses are held, and throughout the festival at the Laurent-Perrier bar.

STRONG DIGITAL PRESENCE

A new corporate website The corporate website, available in French, English, German, Spanish, Japanese and Italian, tells the history of the House and gives information and characteristics on each of the emblematic Laurent-Perrier Cuvées.
www.laurentperrier.com

An everlasting relationship with our clients and our consumers Every month, a Laurent-Perrier newsletter enables connoisseurs to follow news about the House: launches of our Cuvées, events, tastings, awards... A key tool in order to retain our clients and customers.

Increased visibility on social media The Instagram account is followed with passion by almost 300,000 people all over the world. The House also creates additional and complementary content on other social media channels, such as LinkedIn, Facebook, YouTube and Pinterest.