Laurent-Perrier’s history and that of gastronomy have always been intimately linked. Since the 1950s, Laurent‑Perrier has developed a range of wines based on freshness, finesse and elegance to pair perfectly with French gastronomy, as an aperitif and throughout the meal. Since then, Laurent-Perrier has always been able to accompany the key players in gastronomy and sublimate their creations.
A team dedicated to grand siècle
Lucie Pereyre de Nonancourt, 4th Generation & Grand Siècle Representative, alongside Edouard Cossy, Grand Siècle Global Director, have the mission of strengthening the notoriety and distribution of the House’s prestigious cuvee throughout the world. Working in support of subsidiaries and importers in the various key markets, they participate in the promotion of Grand Siècle to a targeted clientele (wine collectors, sommeliers, Fine Wine Merchants, specialized press, prescribers etc.).
A new limited edition for cuvée rosé
Laurent-Perrier, renowned for more than 50 years for offering a rosé champagne from maceration with delicate and intense aromas of fresh red fruit, is the only major Champagne House to master this demanding know-how.
Since 2016, Laurent-Perrier has created a new robe each year to enhance the tasting of this exceptional rosé champagne. Offered in a limited edition and reusable thanks to its clasp, this serving ritual now awaited by champagne and design lovers is, this year, inspired by the lushness of tropical zones.
Long stems and thin bamboo leaves give a glimpse of a generously shaped bottle. Far, far away from the vineyards of Champagne and its often harsh continental climate, bamboo carries many positive symbols such as lightness, resistance and purity.
The abundant beauty of its foliage forms a marvellous case for this new edition of Laurent-Perrier Cuvée Rosé.
In the United Kingdom, this limited edition was presented exclusively to journalists and influencers at Selfridges, in Madrid at the Wellington Hotel and in France at the Hoxton Paris.
Chosen by the best
Laurent-Perrier cultivates its attachment to gastronomy in partnership with the world’s leading hotels and restaurants.
This claim is the signature of the media campaign launched in 2015, in partnership with the world’s greatest establishments: Gstaad Palace, La Tour d’Argent, Le Byblos, The Ritz London, Nobu Portman Square… Recognized the world over as best-in-class for selecting fine wines, their endorsement is an honour for Laurent-Perrier as well as a guarantee of quality and excellence for their clients and consumers.
Since 2021, José Lozano signs the campaign, proposing a modern graphic treatment of the establishments associated with Laurent-Perrier for France, Germany and Switzerland. From now on, he also interprets the moist renowed venues in the United Kingdom, previously designed by the famous illustrator Quentin Blake.
A strong attachment to gastronomy
Laurent-Perrier cultivates its attachment to gastronomy, in collaboration with renowned chefs.
Throughout the year, Laurent-Perrier participates in prestigious events around the world to discover and love its wines.
As the only champagne partner of the Taste of Paris festival, Laurent-Perrier strengthens its strong attachment to gastronomy. The House often proposes wine and food pairing dinners in prestigious establishments as well as gastronomic restaurants. In Austria, the German subsidiary creates events like Sterne Cup der Köche or Ski-WM der Gastronomie in Ischgl, gathering Michelin-starred chefs coming from Germany, Switzerland and Southern Tyrol.
The House participates in many events, in France and abroad, to introduce its Cuvées and to introduce the public to the Laurent-Perrier style: Great Wines of the World in New York led by James Suckling, the Grand Tasting by Bettane & Desseauve in Paris, Montreal Passion Vins in Quebec…
Increased visibility on social media The Instagram account @champagnelaurentperrier, is followed with passion by more than 195,000 people all over the world. The House also creates additional and complementary contents on other social media channels, such as Facebook, LinkedIn, Youtube and Pinterest.
A new corporate website The corporate website www.laurent-perrier.com, available in French, English and German, divulges the history of the House and gives information and characteristics on each of the emblematic Laurent-Perrier Cuvées.
An everlasting relationship with our clients and our consumers
Every month, a Laurent-Perrier newsletter enables the connoisseurs to follow news about the House: launch of our Cuvées, events, tastings, awards… A key tool in order to retain our clients and customers.
An affiliate sales section with Laurent-Perrier’s partner clients is available for the French and English versions.
Laurent-Perrier is launching e-commerce in France, the UK and the US through affiliate sales. From now on, visitors on the Laurent-Perrier website will be able to buy the House’s iconic Cuvées online via the websites of wine merchant partners and also to find the nearest sales outlets.
The wine merchant partners have been selected by the sales force based on the quality of their service and their pricing strategy. The Laurent-Perrier team, in close collaboration with the selected partners, has developed personalised homepages in order to offer an optimal user experience. The mobile version of the Laurent-Perrier site has been redesigned in this way and now accounts for 65% of traffic.
In addition, visibility operations have been initiated (Google campaigns and social media) with an objective of maximising sales during peak commercial periods.