GRAND SIÈCLE
Iteration N°26
Rewarded “Wine of the Year”
Among the 39,000 wines tasted this year by James Suckling, Grand Siècle Iteration N°26 not only received the maximum score of 100/100 but also was awarded the “Wine of the Year” title, thus becoming the best wine in the world.
Lucie Pereyre de Nonancourt, 4th Generation & Grand Siècle
Representative, alongside Edouard Cossy, Grand Siècle Global Director, have the
mission of strengthening the notoriety and distribution of the House’s
prestigious cuvée throughout the world.
Working in support of subsidiaries
and importers in the various key markets, they participate in the promotion of
Grand Siècle to a targeted clientele (sommeliers, Fine Wine Merchants,
specialized press, wine collectors and advisors, etc.).
“It takes time
to become an icon”
A new advertising campaign
for Grand Siècle
Laurent-Perrier is very proud and very honoured that Mr. Morgan Freeman
agreed to become the face of Grand Siècle, its most exclusive Champagne
Cuvée.
In 2023 and 2024, an advertising campaign was launched
simultaneously in the United States, the United Kingdom, Japan, Germany,
Switzerland, Italy, and Nigeria, both in print and digital formats.
“We, Laurent-Perrier, are different from our peers, or are perceived as
such. Our pursuit of excellence, because of our difference, has taken us
more time, more effort, great perseverance and a strong belief in our
vision to become recognised for what we do. It does take time to become
an icon: for us, nobody but Morgan Freeman could better embody that line
and become the face of Grand Siècle.”
Stéphane
DALYAC,
Champagne Laurent-Perrier President and CEO.
Gstaad Palace
The Ritz, London
Nobu Hotel Portman Square,London
Hotel Sacher,Vienna
The Savoy,London
La Tour d'Argent, Paris
Suiran Hotel, Kyoto
Wellington Hotel, Madrid
A signature
Laurent-Perrier cultivates its attachment to gastronomy in partnership with the
world’s leading hotels and restaurants.
This claim is the signature of the
media campaign launched in 2015, in partnership with the world’s greatest
establishments: Gstaad Palace, La Tour d’Argent, The Ritz London, Nobu Portman
Square, Wellington, Sacher... Recognized the world over as best-in-class for
selecting fine wines, their endorsement is an honour for Laurent-Perrier as well
as a guarantee of quality and excellence for their clients and consumers.
A new
limited edition
for cuvée rosé
Laurent-Perrier is the only major Champagne House to master the demanding
savoir-faire of maceration, the best technique to create great rosé champagnes.
Since 2016, Laurent-Perrier has created a new robe each year to enhance
the tasting of this exceptional rosé champagne. Offered in a limited edition and
reusable thanks to its clasp, this serving ritual is now awaited by champagne
and design lovers.
In 2024, Laurent-Perrier unveiled the “Ribbons” metal jacket. A colorful garment that expresses the aromatic nuances of Cuvée Rosé. This limited edition was launched at the George V in presence of wine and lifestyle press and influencers.
Jessica Préalpato, pastry Chef
Jessica Préalpato, pastry Chef
Grant Achatz, Chef of Alinea Restaurant in Chicago.
Grant Achatz, Chef of Alinea Restaurant in Chicago.
A STRONG ATTACHMENT
TO GASTRONOMY
Laurent-Perrier cultivates its attachment to gastronomy, in collaboration with renowned chefs. The history of the House and that of gastronomy have always been intimately linked. Since the 1950s, Laurent-Perrier has developed a range of wines based on freshness, finesse and elegance to pair perfectly with French and fusion gastronomy, as an aperitif and throughout the meal. Since then, Laurent-Perrier has always been able to accompany the key players in gastronomy and sublimate their creations.
Throughout the year, Laurent-Perrier participates in prestigious events around the world to discover and enjoy its wines: Taste of Paris and the Gault & Millau 2025 Awards Ceremony in Paris, Sterne Cup der Köche and Ski-WM der Gastronomie in Ischgl, Austria, sponsoring the 20th Anniversary of the Alinea restaurant in the United States, creation of the FT Menus in collaboration with the Financial Times in the United Kingdom...
Taste of Paris
Laurent-Perrier, partner to Gastronomy
For its 10th edition, Taste of Paris returned to the Grand Palais,
from 8th to 11th May, 2025, and brings together once again
the most famous names of the contemporary culinary scene. More than 50 chefs,
including Stéphanie Le Quellec, Christophe Raoux, Pierre Sang, Denny Imbrosi and
Nina Métayer, will offer their signature dishes pairing with Laurent-Perrier
champagnes.
The Théâtre Laurent-Perrier offers exclusive masterclasses.
Visitors can also enjoy a glass of champagne at the Laurent-Perrier bar.
Strong
digital presence
Increased visibility on social media
The Instagram account is followed with passion by more than 260,000 people all
over the world. The House also creates additional and complementary content on
other social media channels, such as LinkedIn, Facebook, YouTube and Pinterest.
@champagnelaurentperrier
An everlasting relationship with our clients and our consumers Every month, a Laurent-Perrier newsletter enables connoisseurs to follow news about the House: launches of our Cuvées, events, tastings, awards... A key tool in order to retain our clients and customers.
A new corporate website
The corporate website, available in French, English, German, Spanish and
Japanese, tells the history of the House and gives information and
characteristics on each of the emblematic Laurent-Perrier Cuvées.
www.laurentperrier.com
