Portrait

Innovator
in Champagne

Laurent-Perrier is a family-owned House that has always had a pioneering and innovating role in Champagne. Through its engagement in Sustainable Viticulture of the Champagne vineyards, and with each of its Cuvées, the House is distinguished by style characterized by freshness, elegance and purity, built on three unique savoir-faire.

Blending reserve wines

Laurent-Perrier has developed a unique savoir-faire in selecting and preserving reserve wines. The House has chosen to place reserve wines at the heart of its approach, selecting the wines that each year offer the greatest freshness, the highest ageing potential, and the finest aromatic expression.

Maceration

Laurent-Perrier stands out thanks to its unique savoir-faire: maceration. A pioneer, the House paved the way for a new generation of champagnes as early as the 1960s, elevating the status of the rosé champagne category.

Non-dosage

Under the leadership of Bernard de Nonancourt, the House revisited the “Grand Vin Sans Sucre” in 1981 and unveiled Laurent-Perrier Ultra Brut®. The “Brut Nature” category did not exist at the time within the appelation and will be created at the request of Laurent-Perrier.

Our story

More than 200 years of history committed to champagne and Champagne area.

Established in Tours-sur-Marne, in the heart of the Champagne country, the House took the name of Veuve Laurent-Perrier when Mathilde-Émilie Perrier, the widow of Cellar master Eugène Laurent, took over the running of the House in 1887.

1812 

In February, Marie-Louise de Nonancourt, a widowed mother of four, purchased Domaine Laurent-Perrier. Bernard de Nonancourt, her son, upon returning from fighting in WWII, started an intensive apprenticeship from vineyard to cellar, before becoming Chairman and Chief Executive of the brand in November 1948, then ranked as 100th place worldwide.

1939 

Grand Siècle and Cuvée Rosé unique in the way they were crafted, were born out of a leap of audacity, becoming two signatures of the Laurent-Perrier range.

1959-1968 

A true illustration of Laurent-Perrier expertise, Ultra Brut was the precursor of the Brut Nature category, expressing champagne in its purest form and originally named “Grand Vin Sans Sucre” by Mrs. Veuve Laurent-Perrier.

1981 

The de Castellane, Delamotte and Salon brands are integrated to make up the Laurent-Perrier Group champagne portfolio.

1983-1988 

In 1982, Bernard de Nonancourt created an outstanding vintage rosé that captured all of his pursuit of excellence and experience. Launched in 1987, the first Alexandra Rosé Millésimé is a rare and cherished wine, an exceptional marriage between Pinot Noir and Chardonnay Grands Crus grapes.

1987 

The Laurent-Perrier Group lists on the Second market of the Paris Stock Exchange. The Group sets up a Management Board and Supervisory Board configuration. Bernard de Nonancourt’s two daughters, Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt, join the Laurent-Perrier Management Board.

1999 

Michel Fauconnet, who had joined Laurent-Perrier in 1973, becomes its third Cellar Master, following Édouard Leclerc in 1950 and Alain Terrier in 1983.

2004 

After Bernard de Nonancourt’s death, the Management Board, united around his two daughters, Alexandra and Stéphanie, celebrates the Bicentenary of the House of Laurent-Perrier, in a never-ending momentum.

2012 

The production site of Clos Valin, in Tours-sur-Marne, strengthens its vinification and production facilities and increases its storage capacities.

2016 

Launching of “La Cuvée”, the non-vintage brut. It embodies the evolution of the House style and is the reflection of long-term work on the quality of supply.

2017 

New extension of Clos Valin and renovation of the Orangery of Château de Louvois built in the XVIIth century at the time of “Grand Siècle”, in partnership with Historical Monuments.

2018 

In 2019, Laurent-Perrier innovates with Blanc de Blancs Brut Nature, a wine with no dosage, thanks to a perfect knowledge of Chardonnay vinification and careful aging in stainless steel vats.

2019 

Laurent-Perrier Grand Siècle Iteration N°26 named Wine of The Year for 2023 with a score of 100/100 from James Suckling.

2023 

The Orangery of Château de Louvois receives the Pierre Cheval Prize for Embellishment from the UNESCO Mission.

2023 

Launch of Héritage, a blend of reserve wines, borne from the savoir-faire of Grand Siècle.

2024 

Laurent-Perrier is the first Champagne House to be granted the Royal Warrant of His Majesty King Charles III.

2024 

Royal warrant OF HIS
MAJESTY KING CHARLES III

Laurent-Perrier is proud to announce that it is the first Champagne House to be bestowed the prestigious Royal Warrant by King Charles III, signifying the brand’s esteemed status as a purveyor of champagne to the Royal Household.

The Royal Warrant is a recognition of the quality of Laurent-Perrier’s wines and its viticultural and environmental practices. Laurent-Perrier's commitment to crafting the finest champagnes using sustainable practices: Sustainable Viticulture in Champagne and High Environmental Value Level 3. This policy has long been pursued by the House in both viticulture and wine production.

Laurent-Perrier’s relationship with His Majesty the King dates back to the 1979, when he visited the cellars at Laurent-Perrier. Alexandra and Stéphanie de Nonancourt, family owners and members of the management board of Laurent-Perrier, said, “At Champagne Laurent-Perrier, we are deeply honoured to be granted the Royal Warrant from His Majesty the King. This accolade reaffirms our longstanding relationship with His Majesty which began when he visited Laurent-Perrier with Lord Mountbatten for the “United World Colleges” with our father back in 1979”. In recognition of its quality and environmental responsibility, Laurent-Perrier was granted the Royal Warrant of HRH The Prince of Wales in 1998, and it has proudly carried it ever since, remaining the only champagne house to bear this Royal Warrant. Committed to maintaining its longstanding relationship with The Royal Family, in 2018, Alexandra Pereyre de Nonancourt, who holds the Royal Warrant on behalf of Laurent-Perrier, presented HRH The Prince of Wales with a special edition 70th birthday label for His Royal Highness at a Prince’s Trust dinner held at Buckingham Palace.

THE PORTFOLIO

A portfolio
of unique brands

The Laurent-Perrier Group has a portfolio of complementary brands covering all market segments and distribution channels.

A GLOBAL
PRESENCE
7 subsidiaries
  • Germany
  • Belgium
  • USA
  • France
  • Italy
  • United Kingdom
  • Switzerland
Independent distributors in 140 countries
  • Austria
  • Brazil
  • Canada
  • China
  • Ivory Coast
  • UAE
  • Spain
  • Japan
  • Nordic Countries
  • Porto Rico…
 

champagne laurent-perrier

Innovator in Champagne

Since its creation in 1812, Maison Laurent-Perrier has played an innovative role in the world of Champagne. Bernard de Nonancourt, who took over the House in 1948, successfully transformed it into one of the leading names in Champagne.
Today, his daughters, Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt, along with Michel Fauconnet, Cellar Master, and Stéphane Dalyac, President and CEO, are guiding the House’s future. Together, they continue to uphold strong values and nurture a spirit of innovation in the service of exceptional champagne savoir-faire.
Each cuvée in the Laurent-Perrier range has its own unique history and identity. The distinctive character of Laurent-Perrier wines allows them to pair beautifully with a wide variety of world cuisines.

Champagne salon

A unique champagne,
an exceptional wine

Everything in this exceptional wine bears the signature of its uniqueness. One man: Aimé Salon. A single terroir: the Côte des Blancs. A single cru: Le Mesnil-sur-Oger. A single varietal: Chardonnay and a single year, free from any assemblage.
Salon’s success persists, vintage after vintage and the release of 2013 continues to write the house’s extraordinary history. Wine professionals and private customers in some 60 countries cheered the arrival of Salon 2013 with fervor and deep respect for what they consider to be the highest expression of Champagne Chardonnay.
Everyone is already impatient to discover Salon 2015.

Champagne Delamotte

At the heart of the Côte des Blancs, the sister House of Champagne Salon

Founded in 1760, The House of Delamotte offers champagnes with unparalleled freshness, centered around the King grape of the Côte des Blancs, Chardonnay.
The complexity of the two Blanc de Blancs cuvées allows them to accompany an entire meal and to share an extraordinary aging potential with its sister House Salon.

Champagne de Castellane

The perfectly mastered blending of Chardonnay, Pinot Noir and Meunier

The De Castellane brand, created in 1895 by Florens de Castellane, is stamped with the red cross of Saint Andrew.
Located on the heights of the city of Epernay, the Sparnacian House stands out for its architecture and the richness of its heritage. The belfry tower overlooking the vineyard of Epernay is a symbol of the city and its strategic location at the edge of the railway linking Paris to Strasbourg allowed the brand to find new impetus thanks to the momentum created by Alexandre Mérand.
In 2018, the House did research on its history, its buildings registered under the French historical monuments, highlighting the tower and its exceptional heritage. It is to be seen in the labelling room.

A champagne
ANCHORAGE

2nd
Laurent-Perrier Group’s global ranking by value.
282.9
Turnover (champagne) of the Laurent-Perrier Group in millions of euros as of the 31st of March, 2025.
41.9%
Percentage of turnover generated by Laurent-Perrier brand Premium Cuvées between April 2024 and March 2025.
87.7%
Percentage of turnover from exports for the Laurent-Perrier brand in 2024-2025.