The brand's
strength

Laurent-Perrier is very proud and very honoured that Mr. Morgan Freeman agreed to become the face of Grand Siècle, its most exclusive Champagne Cuvée.
“We, Laurent-Perrier, are different from our peers, or perceived as such. Our pursuit of excellence, because of our difference, has taken us more time, more effort, great perseverance and a strong belief in our vision to become recognised for what we do. It does takes time to become an icon: for us, nobody but Morgan Freeman could better embody that line and become the face of Grand Siècle.”

Stéphane DALYAC, Champagne Laurent-Perrier President and CEO.

Since September 26, 2023, an advertising campaign has been launched simultaneously in the United States, the United Kingdom, Japan, Germany, Switzerland, Italy, and Nigeria, both in print and digital formats.

Laurent-Perrier, renowned for more than 50 years for offering a rosé champagne from maceration with delicate and intense aromas of fresh red fruit, is the only major Champagne House to master this demanding craftsmanship, fundamental in creating great rosé champagnes.
Since 2016, Laurent-Perrier has created a new robe each year to enhance the tasting of this exceptional rosé champagne. Offered in a limited edition and reusable thanks to its clasp, this serving ritual is now awaited by champagne and design lovers.

After the “Signature” in 2017, “Constellation”, “Safari”, “Butterfly” and “Bamboo” robes last year, Laurent-Perrier Cuvée Rosé unveils “Petals”. A robe of light where Dalhia or Strelitzia petals are subtly woven in iridescent Pop colours. A harmony of colours in shades of red and pink recalling all of the fresh, crisp nuances of the red and black fruit palette of this great Champagne Wine. In the United Kingdom, this limited edition was presented exclusively at Selfridges and The Savoy in London, and at the Roch Hotel in Paris among journalists and influencers.